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Choosing & Managing Feed Layouts (Grid, Masonry, and More)

3 min read

The layout of your social feed plays a huge role in how your website looks and feels.

A well-chosen layout can:

  • Make your website look modern
  • Improve user engagement
  • Highlight your best content
  • Match your brand identity

With Easy Social Feed, you have multiple layout options that you can customize using Skins and the Live Preview Customizer.

In this guide, we’ll explain how to choose and manage feed layouts like Grid, Masonry, and more.


Why Feed Layouts Matter

Different layouts serve different purposes.

For example:

  • A clean grid works great for Instagram galleries
  • A masonry layout feels dynamic and modern
  • A carousel layout fits perfectly in sidebars
  • A full-width layout is ideal for homepages

Choosing the right layout improves visual appeal and usability.


Where to Change Feed Layouts

To manage layouts:

For Facebook:
Go to Easy Social Feed → Facebook → Skins

For Instagram:
Go to Easy Social Feed → Instagram → Skins

Click Edit on an existing Skin or create a new one.

Inside the Live Preview Customizer, you’ll find the Layout Settings section.

This is where you control how your feed appears.


Common Layout Options Explained

Let’s break down the most commonly used layouts.


Grid Layout

The Grid layout displays posts in equal-sized columns.

Best For:

  • Instagram feeds
  • Clean website designs
  • Portfolio-style displays
  • Product showcases

Benefits:

  • Balanced structure
  • Easy to scan
  • Works well on all devices
  • Looks organized and professional

You can adjust:

  • Number of columns
  • Spacing between posts
  • Post alignment

Grid is the safest and most versatile layout.


Masonry Layout

Masonry layout arranges posts dynamically based on content height.

Instead of forcing equal rows, it stacks posts naturally.

Best For:

  • Mixed image sizes
  • Facebook feeds with varied content
  • Creative or blog-style websites

Benefits:

  • Modern look
  • Eliminates empty space
  • Visually engaging
  • Feels dynamic

Masonry works especially well when posts have different image sizes.


Full-Width Layout

Full-width layouts stretch across the entire container.

Best For:

  • Homepage sections
  • Landing pages
  • Highlight sections
  • Hero content areas

Benefits:

  • High visibility
  • Strong visual impact
  • Great for announcements

If your theme supports wide containers, this layout stands out.


Carousel Layout

This layout is ideal for smaller spaces.

Best For:

  • Sidebar widgets
  • Footer areas
  • Blog pages

Benefits:

  • Space efficient
  • Clean and minimal
  • Keeps social presence visible

When using sidebar layouts, reduce columns and post count for better readability.


Managing Columns & Responsiveness

Within Layout Settings, you can control:

  • Desktop columns
  • Tablet columns
  • Mobile columns

Best practice:

  • 3–4 columns for desktop
  • 2 columns for tablet
  • 1 column for mobile

This ensures your feed remains responsive and user-friendly.


Using Different Layouts on Different Pages

One of the powerful features of Easy Social Feed is the ability to create multiple Skins.

This means you can:

  • Use Grid on homepage
  • Use Masonry on blog page
  • Use Carousel layout in sidebar
  • Use Full-width layout on landing page

Simply assign the correct Skin ID inside the shortcode.

Each Skin can have a different layout.


How to Choose the Right Layout for Your Website

Here’s a quick decision guide:

GoalRecommended Layout
Clean Instagram galleryGrid
Modern blog styleMasonry
Homepage highlightFull-width
Sidebar displayCompact grid
Product showcaseGrid with fewer columns

Choose based on purpose, not just appearance.