Using videos and Reels on Instagram is an excellent opportunity to increase the engagement and visual impact of your website. Rather than having to post similar content manually across various platforms, you can easily integrate the Instagram video on your website pages and get your latest Instagram content onto your visitors’ screens.
For WordPress users, Easy Social Feed provides a simple way to connect Instagram, customize how your content appears, and display Instagram videos, photos, and other feed content directly on your website.
Here, we’ll look at how to embed Instagram videos on a WordPress website and how a dynamic Instagram feed can help you keep your site fresh.
Why Embed Instagram Videos on Your Website?
Your Instagram account may already contain some of your best visual content. Adding that content to your website gives it another opportunity to reach your audience.
Embedding Instagram videos can help you:
- Keep website content fresh with social content
- Showcase Instagram videos and Reels to website visitors
- Increase engagement with visual content
- Build social proof using real Instagram posts
- Connect your website and Instagram presence
- Reduce the need to manually duplicate content
Instead of sending every visitor away from your website to discover your Instagram content, you can bring that content directly to them.
How to Embed Instagram Video on Website Using WordPress
There are various options for inserting Instagram content on websites; however, it becomes easy to include an Instagram feed through the use of a plugin if one wishes to include many posts and keep an updated feed.
Through the use of Easy Social Feed plugin, an Instagram feed can be created on one’s WordPress site.
Here’s the basic process.
Step 1: Install Easy Social Feed
Start by installing and activating Easy Social Feed on your WordPress website.
Using a dedicated WordPress Instagram Feed Plugin gives you more control over the presentation of your Instagram content than manually adding individual posts throughout your site.
Once activated, you can access the Instagram Feed module from your WordPress dashboard.
Step 2: Connect Your Instagram Account
Connect the Instagram account containing the content you want to display.
Once your account is successfully connected, Easy Social Feed can retrieve the supported Instagram content required to build your feed.
This allows you to manage your Instagram website integration directly from WordPress.
Step 3: Create Your Instagram Feed
Next, create your Instagram feed and choose how you want the content to appear.
Rather than displaying a single static Instagram video, a feed lets you showcase multiple pieces of Instagram content together.
This can be useful on homepages, landing pages, portfolio pages, product pages, blog sections, and other areas where visual social content can strengthen the visitor experience.
Step 4: Customize the Feed to Match Your Website
Your Instagram feed shouldn’t feel disconnected from the rest of your website.
Customize the feed’s available display and layout settings so that your Instagram videos and posts complement your site’s overall design.
A well-integrated feed makes social content feel like a natural part of the website instead of a separate third-party element.
Want to see how an Instagram feed can look before creating your own? Explore our Instagram Social Feed Demo for inspiration.
Step 5: Add the Instagram Feed to Your Website
Once you’ve created and customized your feed, add it to the appropriate section of your WordPress website.
This gives visitors access to your Instagram content without requiring you to manually upload the same videos to WordPress.
Your Instagram feed can become part of your existing website experience while helping visitors discover more of your social content.
Where Should You Display Instagram Videos?
Choosing the right placement can make your Instagram content much more effective.
For example, you can display Instagram videos on your homepage to immediately introduce visitors to your latest visual content.
For an eCommerce website, Instagram content can support product discovery and provide additional visual context around products.
Businesses can also add feeds to landing pages, portfolio sections, campaign pages, or dedicated social media pages.
The best location ultimately depends on what you want visitors to do after viewing the content.
Instagram Videos Can Add Social Proof
One of the biggest advantages of displaying Instagram content on your website is social proof.
Your social content will demonstrate to people who visit that you have an active presence that constantly updates content. Your website feed depending on your content on Instagram may consist of demo videos, tutorials, news and events, behind the scenes footage, or even customer content.
This makes your social presence part of your website experience.
Keep Your Website Fresh With Instagram Content
Updating website content manually takes time.
An Instagram feed provides a more convenient way to bring social content into your WordPress website. As your social presence evolves, your website can continue showcasing relevant Instagram content through the feed rather than relying entirely on manually uploaded website content.
For businesses already investing time in Instagram, this helps get more value from content that’s already being created.
Make Instagram Content Match Your Brand
Embedding Instagram content shouldn’t mean giving up control over how your website looks.
With a WordPress Instagram Feed Plugin, you can create a more customized presentation for Instagram content so that it works alongside your website’s existing design.
Easy Social Feed provides different ways to present social content, helping you create an Instagram section that feels integrated with your website rather than simply added on top of it.
Embed Instagram Videos Without Complicating Your WordPress Workflow
For embedding Instagram video content onto the website pages, there is no need to keep uploading the identical visual content over and over again.
Through Easy Social Feed, you have the opportunity to connect your Instagram account, create a custom feed, and show your Instagram content on WordPress.
No matter what type of content you wish to show from Instagram – videos, Reels, pictures or even an entire Instagram feed, Easy Social Feed will help you do that.
Check out the Instagram Social Feed Demo for a better understanding of the feed in action, and create an Instagram feed that perfectly matches your WordPress site.